Business Plans for Franchise Business Opportunities

June 4th, 2008 by Franco Andretti


by Franco Andretti

One of the first steps before launching into any new franchise business opportunity is to formulate a business plan. There are many good reasons for you to have one. For example, if you are looking for financial support then the bank or loan company will ask to see your business plan. In addition, it is good to have for your business as well so that you can follow your growth patterns from the beginning.

Knowing that you are not alone after purchasing a franchise takes away a lot of the stress. The franchiser has a financial interest in your success so they will be more than happy to help you along the way. They will begin by assisting you with your business plan and it is important for you to have their input because they will know more than you do at this point. Their many years of experience and knowledge will contribute positively to your franchise and will get you up and running quicker. Whichever way the business plan is created just be sure it is done correctly.

Prioritizing is so much easier with a business plan. It guides you in achieving what is important instead of focusing on what is not. Over time you will notice how a conventional business plan is different from the information that is given to you by the franchiser. New franchises are unique and because of this the franchiser may offer to be there to support you with the other aspects of the plan.

Franchise business plans contain a number of features. The list isn’t exhaustive, but it usually includes the following:

An introduction or abstract is prepared as part of your business plan which is shorter than an executive summary and notes the main aspects of the plan. Then the summary follows and it is more detailed and describes the company as well as the finer points of the business. The franchise itself is discussed in the overview and this is in place of the “industry analysis” section of a conventional business plan.

Competition is everywhere and the challenges you will face in this particular market are discussed in the next section of the business plan. How to manage a marketing plan, attract customers thru advertising and come ahead of your competitors are all covered too.

All businesses need employees to run an organization and, therefore, the busines plan for the franchise has also a management and human resources section. In this section, the different staff and management positions are discussed as well as the qualification of the people required for these positions. The organizational structure is also discussed.

The financial section is where you need to be clear about financial projections and objectives just as you would with a conventional plan.

Exhibits are like appendices because they are the supporting evidence for your business plan. They may contain results of market research, for example. They are essentially the documents that reinforce your claims throughout the plan.

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